When I first started my tutoring business, I thought it would be simple. I was confident in my teaching ability, and I had private tutoring experience as well. However, starting your own online tutoring business is a lot of work!
Running the business successfully requires more than great teaching skills. You have to have entrepreneurial skills as well. In this post, I am going to share common mistakes teachers make when starting an online tutoring business.
THEY IGNORE RED FLAGS :
If you have ever had a conversation with a potential student and left the conversation thinking, “I have a bad feeling about this.” Then go with your gut! Chances are, you have those bad feelings for a reason.
THEY SET THEIR RATES BASED ON PART-TIME TUTORS :
I get it. Figuring out the right rate when you start tutoring privately is not easy. How do you decide the right amount to charge? Here’s a simple tip -- do not set your rates based on what a major company like Sylvan Learning Center or Kumon charges. More importantly -- don’t charge what part-time tutors are charging!
As a full-time business owner, you’ve got bills to pay. Having a website, enrolling in online courses, buying the right tools to tutor online…. None of that comes for free! Since you are in charge of all your expenses, that means you need to charge a higher rate as well.
THEY GIVE A DISCOUNT TO EVERYONE WHO ASKS :
I hate to tell you this -- but some potential students you come in contact with will start out a conversation with one simple question, “What is your rate?” If you choose to reply letting them know your rate, the next question is, “Do you offer any discounts?” My answer to this question -- No!
You do not have to offer a discount just because someone asks for one. Do you go to Target and try to bargain with the cashier? Of course not.
THEY ARE AFRAID OF BEING “MEAN” :
In the beginning, it can be hard to enforce policies. When you start your own business, there is no principal or boss above you. You are your own boss! That being said, it’s up to you to stick to you word.
Having policies are meaningless if you are not enforcing them. Students will pick up on the fact that you do not enforce policies. It’s just like in the classroom. There needs to be consequences when students do not follow the rules.
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