3 Reasons Online Teachers Should Start a YouTube Channel
So you started a Facebook page for your tutoring business and you've been posting every day, but still no clients. Is it possible that maybe there's something wrong with your marketing plan for your tutoring business and you need to do something different? In this blog post, I'm going to share three reasons why you should start a YouTube channel.
REASON 1: VIDEO IS THE FASTEST WAY TO BUILD TRUST
The number one reason why you should start a YouTube channel is that video is the fastest way to build trust. maybe you've thought about starting a blog, and maybe you've written a blog or two in the past six months, and you just can't get the hang of it. You find it boring, you just can't get yourself to just sit down and write one. It's really, really difficult. If you feel that way, I’m right there with you! A video might be a better fit for you because you can just talk & get your thoughts out. Whereas with blogging it might feel like you're writing an essay, or you're back in school and you’re doing homework. So video is not only going to be a lot easier to get your thoughts out, but it's the quickest way for you to build trust with potential clients.
I know this from experience because I started my YouTube channel in 2018 at the same time that I started my tutoring business. So parents were able to see me on video and get a sense of who I was. They were able to get a sense of what it would be like to work with me by seeing the way that I interacted with the camera, by seeing the way that I talked, by seeing my demeanor and the positivity that I had. That being said, if you're hiding behind a blog post, it's going to be very difficult for you to build trust with parents. Yes, a blog might help you to find more students just like Facebook can. However, what we actually need them to do is take that next step.
Building a profitable tutoring business requires more than tutoring clients to find you online. Finding you is not enough, because we want those tutoring clients to take action and actually reach out to you or apply for tutoring. In order to get that to happen, you have to start using video.
REASON 2: THE 2ND LARGEST SEARCH ENGINE IN THE WORLD
YouTube is the second-largest search engine in the world. That means that people are searching for videos all the time, and that makes it much more likely that tutoring clients can find you if you utilize it the right way. Are you wondering what search engine is the largest in the world? That is Google, and Google owns YouTube. For that reason, by starting a YouTube channel, you are capitalizing on the two largest search engines in the world. That is really going to help more clients to find you and trust you.
REASON 3: GIVE POTENTIAL TUTORING CLIENTS THE EXPERIENCE OF WORKING WITH YOU
You want to give your students the experience of what it's like to work with you because your product, your business is you. You're not selling groceries at a grocery store, you're not selling clothing in a clothing boutique. But what you're trying to sell is the experience of working with you. Therefore, you're advertising yourself and there is no greater way to do that than by using video. And so yes, of course, you can utilize video on Facebook. You can do Facebook Live videos. You can do IGTV. But what's the difference between that and creating videos on YouTube? Well, it's that people can easily search for it and find it. So if people are looking for resources on how to work with their child who's struggling with reading, it's much more likely that they're going to search that on Google or YouTube and find your content. So that is why it's so valuable to have your content on YouTube.
Do you have a YouTube channel for your tutoring business? Do you think it's helped you to find clients? Let me know in the comments below.
While social media is a great way to build community, using YouTube as your content creation platform is going to be a great way to find new clients. Not only find new tutoring clients but book your tutoring business solid because video is the fastest way to build trust.
