Is starting a YouTube channel right for you?

TRANSCRIPT:

I almost titled this video, why you "should" start a YouTube channel in 2022, but then I thought let's drop the should and just think about is starting a YouTube channel, right for you. Because while it's been a really helpful decision in my life, it's enabled me to generate, you know, hundreds of dollars in passive income every month.

It might not be the right step for you. So let's go through some of the pros and cons, so you can decide whether it's the right step for you to start a YouTube channel. There are of course, several advantages to starting a YouTube channel. You can grow your audience and reach more people. You can make a worldwide impact.

So even if you can't necessarily work with too many clients, one on one, or you can't, you know, serve someone because they can't afford your services. That's okay. Because you can still create videos that are helping people, even those that can't necessarily afford to work with you right now. Or may never be, may never choose to work with you.

You're still able to have a big impact on people throughout the. another wonderful thing about starting a business, starting a YouTube channel for your business is that you can establish additional streams of income. So I have multiple streams of income as a result of having a YouTube channel. I'm able to promote affiliate programs through my videos and the description of my videos.

Um, I sell my digital products and courses. I had a membership in the past. I I've done one-on-one coaching one-on-one tutoring. So there are so many ways that you can drive traffic from your YouTube channel, into your paid services and offers. And that is definitely a major perk of having a YouTube channel.

Some other things are that you can establish credibility. So if you are. Someone that's kind of rising up in your niche and you really want people to see who you are as you wanna be seen as the go-to expert in your industry. Then that is a really great way to do it by starting YouTube channel sharing knowledge, explaining your expertise and just giving value to people for free.

Okay. So let's talk about the cons. I'm gonna keep it real short and say it's a lot of work to start a YouTube channel. And I know that. I think part of that is a mindset thing. Like we see all these YouTubers that have really fancy cameras and nice setup and everything looks perfect. They're editing is amazing and all these things, and then you try to start it yourself.

And you're like, my videos don't look like that. And honestly, it's just a lot of work to start a channel because. It's kind of like an emotional roller coaster, because there'll be times when you're running your channel. If you run your channel long enough, they're gonna gonna be these high points where you're getting a lot of views, getting subscribers, maybe a video is getting more popular than normal.

It's reaching more people than usual and you're getting positive comments. Things are going really well. It's driving traffic into your business and then there's gonna be slow periods. Like basically the past year and a half of my YouTube channel where things are going down, you're losing subscribers, you're getting less views.

You know, things are just kind of slowing down a lot and it almost feels like you just want to give up. So that's. that those are the cons. Those are the cons. It's a lot of work. It's hard. It can, you have to kind of like be persistent and know that it's not always gonna be like up and up. So if you are, if you've watched this video this far and you are like, okay, Sonia, I get it.

There are cons, but I hear the pros and I wanna start a YouTube channel. First of all, leave me a comment below and let me know what your YouTube channel is gonna be about. Or if you already have YouTube channel, let me know the topic. Um, you can tell us like what your channel's about and who you help. Okay. So let's get into some tips for you.

If you decide that you do wanna start a YouTube channel. My first tip is to look at your analytics, but don't look too hard at them because your analytics analytics are gonna give you a lot of detailed information about how long people are watching your video. how they're finding your videos, um, which videos they're liking, things like that.

But the reality is if you get too caught up in what that data says, Then you are gonna end up miserable because you are basically creating content for the algorithm and not thinking of the people that are watching your videos. You're thinking of, is this gonna get a lot of views? Is this gonna get more subscribers?

You really wanna think about the people that are on the other side of the camera. Now you wanna recognize what's within your control and what's out of your control. So what's within your control while you can control the quality of your videos, you can control how many videos you make per month. You can control what you say in your videos and things like that.

What you can't control is how many impressions your videos get on YouTube or the response that you get from random people. If they troll your, if trolls show up on your video, those are the kind of things that are out of your control. So honestly, when you're starting a YouTube channel and you're creating videos, there's a lot that's out of your control.

And you really wanna just focus on creating, doing the best you can creating good content, but also just like not burning yourself out because YouTube is a long game. And if you try to go really hard and hustle hard and try to like create as many videos in a very short period, it's, it's not gonna last.

It's not gonna be sustainable. If you are kind of new to the whole content creation game, and you are afraid of putting yourself out there because you're afraid of what your. Family's gonna think what your in-laws are gonna think step back for a second and think is that person that I'm worried about is that the person who I'm like, oh my gosh, you know, my sister-in-law is really gonna judge me for this.

Is she your target audience? Is she the kind of person that would wanna buy your products? Is she the kind of client that you would wanna work with? Most likely, no. You're trying to reach a different type of person. so, and even if, even if technically like you're serving moms and she is your sister-in-law is a mom, things like that.

That doesn't mean that you should let that person's opinion or perception of your channel hold you back. You really want to think about who is the type of person I wanna work with, who are the type of people I wanna help, let me create content for them and not worry about the opinions or the judgements of family members, friends, or strangers on the internet.

Feel like they really need to leave a mean comment. So my battery died, right as I, right as I was wrapping up this video, I just wanna let you know that I'm hosting a five day online event to help you create your first YouTube video. It's a challenge. It's gonna be a lot of fun. If you're interested, check out the link of the description below to learn more information.