Episode 6: How YouTube is Different From Social Media
TRANSCRIPT:
Welcome to the Sonia teaches video podcast, where we talk about launching YouTube channels, that you can start generating more sales in your business without working more hours. Welcome to the show.
Have you ever thought about completely deleting your social media? I know I have, and a few months ago I almost quit social media, but of course, apps like Facebook and Instagram have this 30 day grace period before permanent deletion. And I only ended up lasting 14 days. And honestly, I'm not alone. These apps are designed to be addictive.
And I know that that is a tricky word to talk about. So I know that might not be the best word to describe it, but. What I mean is they're designed to create an attachment so that you want to spend so much time on the app that you get distracted by other things, I was reading a book called how to break up with your phone and the author talks about how they literally have engineers.
Design the app so that you spend as much time as possible on these apps. That being said, YouTube is also an app. YouTube also prioritizes people spending as much time on the app as possible. And so what's the difference between something like Facebook and Instagram versus YouTube? Well, the difference is the lifespan of videos on YouTube is years.
Whereas, if you're spending all your time on Facebook and Instagram, not only are you getting trapped there and super distracted by all the content that is existing there, but also the content you're creating only has a lifespan of maybe 24 hours. And if you're lucky with the reels, maybe a couple of weeks, but it's nothing compared to having YouTube videos.
Get views years and years later, for example, I have a video from December, 2020, so about a year and a half ago that got over 1000 views last month and generate $20 in ad revenue. So $20 in ad revenue might not seem like much, but that is a video that I created a long time ago. That is still making money for me today.
And I want to emphasize that ad revenue is not what we're focused on in this podcast. We're actually focused on directing traffic into your paid services and offers through your YouTube channel. So that being said, maybe that video only made $20 in ad revenue. But it's made so much more money from people finding my YouTube channel, finding my old videos, and then going on to buy my digital products just in the last 10 days alone, I've made over $120 in digital product sales from customers.
I don't even know. And the way that we figure out that they found me on YouTube is that when they join our customers only Facebook group, we ask how they found me and almost every single customer has said, they found me on YouTube and we have close to 200 members in that group. So I want you to take a moment to imagine with me, if you had started your YouTube channel six months ago or a year ago, you could be generating digital product sales right now.
You be hanging out at the beach, generating passive income, making money and being totally relaxed. I know it doesn't feel like something that needs to happen urgently, but you're leaving money on the table by not starting a channel now. You can Google your way to starting a YouTube channel, but if you.
Seek out how from someone else like me, you'll save so much time and earn money so much faster. And for that reason, I want to share a little bit more about my course money-making video, which is all about helping you to create videos from start to finish so that you have a simple, repeatable process.
For your YouTube content creation so that it doesn't have to be hard. It's something that you can maintain consistency with because I know sometimes the biggest challenge with starting a YouTube channel is just figuring out how to find the time to dedicate, to setting it up and creating it. That's why I want to take out the guesswork for you and make it really simple with this course.
So by taking this course, Not only will you have this easier way of creating your videos, but you also get to reap the benefits of having YouTube channel itself. You can start establishing multiple streams of income. Um, I actually have a video where I talk about all of my income streams and how much money I made total in 2021.
It was my highest revenue year. I made $30,000 and I'm super excited about that because I really don't work very many hours. I work. One to two hours per day. And so making $30,000 having two young children, having chronic illness was, it was amazing. Like, I am really excited about it. I know a lot of people talk about like hitting six figures and stuff, and that's great.
But for me, that hitting just under 30,000, I made a little over 29. It was such a huge accomplishment for me. So. Just imagine what it would feel like to only be working a few hours a week and making that much money. I didn't run ads. I don't have a team, so I don't have a ton of expenses from outsourcing or anything like that.
And I'm really proud of that accomplishment and really excited about it. And so if you are somebody that already has a six figure business, or you you're making, you know, 10K+ months, then what's the benefit of YouTube channel for you? Well, you can still add those additional income streams. So when you start your channel, you can start generating leads from your YouTube channel.
I just had somebody find me from YouTube and he became a one-on-one coaching client, and that was a $3,600 three month package. So I know I've been emphasizing being able to sell digital products and create passive income. But even my one-on-one coaching clients who are paying thousands of dollars to work with me are also finding me on YouTube.
So it's just such a powerful tool that you can use to. Finding high ticket clients to start selling your digital products and services and just make the whole process easier. So you don't, you can get off the hamster wheel of social media and stop burning yourself out, spending all day on Facebook and Instagram.
So, if that sounds good to you, I encourage you to check out soniateachesvideo.com, where I share more details about my course Money Making video. And if you have any questions, feel free to reach out to me at sonia_teach on Instagram. Thanks for listening. And I'll see you in the next episode.
I hope you enjoy the show. And if you did remember to subscribe and to stay updated, head over to my Instagram at sonia_teach. I'm Sonia, and I'll see you next time.
