Episode 3: Busting Common Myths about YouTube

TRANSCRIPTION:

Welcome to the Sonia teaches video podcast, where we talk about launching YouTube channels, that you can start generating more sales in your business without working more hours. Welcome to the show.

Have you ever heard of YouTube experts say you need to post at least once a week to be successful? Some even say it needs to be twice a week when you're getting started. And although the advice might be helpful to some, if you're like me and you are a busy mom or you have health conditions, or you just have a lot on your plate, whatever that might look like, then the idea of posing videos, one to two times every single week forever, basically.

May seem pretty daunting to you, and it may be the reason why you are hesitant to even start to even begin. So in this episode, we're going to be talking about some common myths in regards to YouTube, and we're going to bust those myths. And I hope that I can kind of change your perspective around YouTube.

So if you are having some of these doubts that are holding you back from actually getting started, then I think this episode is really. Be beneficial for you. So, as I said, um, a lot of experts recommend posting every week. Honestly, I it's few and far between when I hear someone say it's okay to post less frequently than that.

And I understand why they recommend that. It's not only because your viewers come to expect that you're going to have a new video out every week. So, not only is it beneficial for your audience, but it's also beneficial for you as when you're creating more videos, you get better over time, you have more practice, you improve your skill sets.

That being said, a lot of that advice that's being given is from people that are either they're relatively young. They have more time. On their hands to create all this content, they have that flexibility in their schedule to be able to create all this content. Or they have a team of people to help them.

So yes, they might be the ones that are featured in the video at themselves. Um, but they have a team of people that are helping them to strategize, to plan the video, to outline the video, to edit the video, to publish the video. So if you are basically doing this on your own, maybe you plan to hire a video editor, but you're for the most part, trying to get this done on your own, then.

The idea of posting one to two times a week, when you already have enough on your plate can be very daunting. And alternatively, a lot of people might say, okay, so if you want to be consistently posting once a week, you have to create multiple videos at once. You have to dedicate a day each month to create four to six videos all at once batch create them.

And I know for me, at least like I've tried doing that and. Too difficult. It's really exhausting to try and record multiple videos all in one day. So that just, that advice never worked for me. And maybe you can relate to that. Um, so basically what I'm suggesting instead is that you post. One to two times per month.

So either you're posting, you know, I still want you to post on a consistent schedule as to the best of your ability, but I don't want you to worry about thinking that you need to post. Every single week, but just try like the first week of every month or the first and third week of every month or something like that.

And it doesn't have to be perfect. There are going to be times when maybe your kid gets sick and then you get sick and then your husband gets sick. Like, for example, what's going on in my household right now where everyone is just getting sick over the course of a month. And it's just kind of. Forces you to put everything on hold, or maybe you get just really busy in your business.

It could be that you have taken on a lot of clients. And so YouTube just kind of gets pushed aside and is less of a priority. So they're going to be seasoned in junior life where you may not be able to be as consistent. You may not be able to produce content as frequently. And I want to tell you that that's okay.

That is absolutely okay. What's important advice that I want to give you is that when you are creating videos, you want to have intention behind them. You want to have a strategy you want. Videos that have a purpose and a goal behind them. Because if you are doing that, if you are creating videos that are solving a problem for your ideal customers, then people are going to watch.

They're going to be interested, even if you're not posting every single week, they're still going to be interested in seeing your content because it's helping them solve a problem that they're experiencing. So that's the first thing I want to talk about. The next thing I want to talk about. You know, you might see your favorite YouTubers.

If you watch as many YouTube videos as I do, you might see these YouTube channels that have, you know, a hundred thousand subscribers or a million subscribers and their video quality is just incredible. Like they have really high quality cameras. They probably have multiple cameras, multiple microphones, all kinds of lighting equipment set, everything just looks like so professional and you might be feeling like, wow, I just live in a small house or a small apartment.

And where am I going to record these videos? I don't have the space for a fancy lighting set up. I don't have the money to spend a thousand dollars on, on a camera. And so I just want to tell you that you don't have to use all that. A lot of other YouTube experts will say, just start with your phone. And I think that that can be good advice, but the problem with starting with your phone is that.

I mean, videos take up a lot of storage. And so your storage is going to fill up really quickly. If you are just using your phone to record your videos. So personally, I recommend using a webcam and I have a lot to take in the nine 20. It has brought me from zero subscribers to over 10,000 subscribers. I purchased my professional cannon, M 50.

After I believe after I hit the 10,000 subscriber mark. So a lot of people talk about like, Hey, you don't need professional equipment and they're still using it themselves. But I literally built this channel and. I mean maybe three and a half years in is when I bought a professional camera. So, and the other thing about having like fancier equipment is that it can actually be more difficult to use.

And so it can be another obstacle that stands in your way of creating video. Okay. So we've talked about, you know, if you don't post every week, that's okay. We talked about you don't necessarily have to have a professional camera, just start with your phone or a webcam. And now I want to talk about another thing that I see people get stuck on, and that is feeling like they need to script out every word of their videos.

So I know that there are some people that script their videos, word for word, and read from a teleprompter. If you choose to do that, That's okay. Personally, I find it kinda tacky. I don't really like the idea of just, you know, being so scripted and being like overly structured that it feels kind of fake and, um, just like too formal.

I think that I think that YouTube videos can be really effective if you let the conversation flow more naturally. Um, obviously you still need to have like structure to your video, but you don't necessarily have to like, be reading something word for word, especially because if you're reading from a teleprompter, your viewers can usually tell, and it can be really distracting because like they can see your eyes moving, following this grip that you're reading.

Personally, I find it distracting when I see someone reading from a teleprompter, if I can tell. So instead of thinking that you need to have a script word for word that you follow, I instead would recommend that you create some sort of outline, just basically a bullet point list of what you want to talk about.

Starting from something that hooks in your, in your viewer gets their attention in the beginning of the video. Which makes them want to keep watching. And then a breakdown of like, okay, here are the steps that we're going to go through. Here are the tips that we have, and then just kind of let it flow from there.

If you want to learn more about how to outline your videos, plan your videos. If you are like listening to me talk right now. And you're like, okay, Sonia, but I need. Guidance than that. Like, I need more detail, definitely go to soniateachesvideo.com because my course money-making video goes more in depth on how to actually do this effectively.

But just to summarize, I don't want you to feel like you need to literally. Perfect script prepared. Just have some bullet points of what you want to cover. Do the best that you can recognize that there might be some things that you need to cut out in the editing process, but that is just a good place to start is not getting too caught up in having this perfect plan, but just going and making the video, like just putting yourself out there, creating the video and recognizing that your first couple videos, your first 10 20, 30 videos.

Are probably going to suck and that's okay. You'll get better over time. I mean, I'm still figuring things out. I've been on YouTube for four and a half years now, and I'm still figuring it out. I'm still trying to improve and get better at what I'm doing. So it's just a, it's a growing, learning process that it's just, it's a journey.

It's not like you're trying to reach this milestone and then you stop. It's a, it's a journey of an experience that you have. So I hope that going through those, you know, busting those myths was helpful for you. And I hope that shows you that starting a YouTube channel is not as daunting as it seems. I really encourage you to just.

Just go out there and try, put yourself out there, try. And if you're thinking Sonia, that sounds great, but like how do I plan a video without using a script? I actually have a video on my channel that gives you a behind the scenes of how I plan my videos, how I use this. Basically template to break down my video without actually writing a script word for word.

So if you want to check out that video, I'm going to leave it in the show notes, um, so that you can watch it otherwise. Thanks so much for tuning into this episode and I will. See you in the next one.

I hope you enjoy the show. And if you did remember just subscribe and to stay updated, head over to my Instagram at sonia_teach  I'm Sonia and I'll see you next time.